Google Ads
$4/Day Lead Gen: 708% ROAS Strategy
Achieved 708% ROAS on a full-funnel Google Ads campaign for a Toronto-based web design studio with a tight $4/day budget. By combining high-intent targeting with rapid landing page optimization, I transformed a $120 ad spend into an $850 contract, proving that careful strategy and iteration drive exceptional ROI even under strict constraints.
Role
Strategy · Execution · Analysis
Tools
Google Ads · GA4 · Google Tag Manager · Figma · Excel
Duration
June 1 – June 30, 2025
Objective
Generate high-intent leads for a small-scale web design agency through a tightly targeted, low-budget Google Search campaign.
Budget Management
Maximized a total spend of $120 ($4/day) over 30 days.
Targeting
Focused exclusively on Toronto geography with "Value-driven" copy.
Keyword Strategy
Toronto-area users searching price-sensitive, high-intent queries such as “affordable web design” and “small business web price.”
02
Data-Driven Optimization
The Challenge: Week 1
Observed Data
High Click-Through Rate (CTR 5.77%) but Zero Conversions.
Diagnosis
Users had to scroll too far to reach the contact form.
The Solution: Optimization
Strategic Action
Added an Above-the-Fold CTA with a “Book Free Consultation” button below pricing.
Mobile UX
Optimized button and form layout for mobile interactions (60% of traffic).
Lesson Learned
Small UX adjustments can dramatically improve conversion, even with a tiny budget.
03
Performance Metrics
708
%
708% ROAS: Generated $850 in revenue from a $120 investment.
7.69
%
7.69% Conversion Rate: Achieved through rigorous landing page alignment.
5.77
%
5.77% CTR: Outperformed industry benchmarks for localized B2B services.
$
40
$40 CPA: Secured 3 highly qualified leads at a sustainable cost for a boutique studio.
04
Strategic Takeaways
1. High-Quality Leads Over Volume
Even a few qualified leads can generate strong ROI. One well-placed CTA can turn clicks into paying clients.
2. Marketing-UX Synergy
Performance marketing success depends as much on the landing page experience as it does on ad strategy. Small UX improvements, especially for mobile, directly increase conversions.
3. Iterative Optimization
Tightly focused campaigns and continuous micro-iterations maximize results, even under budget constraints.
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